Mocalisation (moh-kal-i-zation)
n. the process of being able to see and be in touch with everything in your vicinity
It's time to take the idea of mobile navigation to a new level - a truly local level.
Today GPS Navigation products have become commonplace - as has the idea of searching the net for things to do, buy, and experience. Add to that the global fixation for social networking. It's clear the way people find their way around (to buy things, go places and meet each other) is about to undergo as much of a revolution in person, as it has online.
People can now pinpoint places on the other side of the planet. Find a needle in a haystack and get precise directions for how to go straight to it. Cool for playing with, but very few of us have the money and motivation to live a global life. Instead, we live local lives, and as the world crowds in on us, we seek greater comfort and satisfaction in all that is local to us.
This is where we believe the coming of age for mobile navigation will be. In local insight and experiences beyond directions and internet access. For people who are living, playing and doing business locally.
We've come to call it 'mocalisation'. The process of truly being able to see and be in touch with everything in your immediate vicinity - whether it's your regular locality, or a new locality.
This is why we've created Mocal. The next generation of mobile applications designed around you.
